For almost 20 years, Digital Alchemy has been a hospitality CRM solutions leader, creating one-of-a-kind, hospitality-focused solutions for clients across the world. From developing new and more efficient ways to handle CRM, to designing full suites of mobile solutions, we have established ourselves as industry leaders. Digital Alchemy is dedicated to increasing guest engagement while turning your guests into loyal advocates. Our goal is to innovate new opportunities that will drive and grow revenue for your brand. Learn more about our solutions here.
As a global, socially conscious company that takes pride in providing thoughtful, personal touches to its customers, Digital Alchemy is pleased to announce a new philanthropic initiative. Because we are passionate about giving back to our community, we are pledging to promote and support a different charity each year through the Digital Alchemy Annual Charity Drive.
2017 Charity Drive
Our 2017 charity is Ronald McDonald House Charities. RMH is a “home away from home” to keep families close to their sick children and the care and resources they need.
We will be volunteering at the Ronald McDonald House in Fort Worth and helping raise money by collecting pop tabs and participating in other local events benefiting RMH.
2016 Charity Drive
Our 2016 charity was the National Multiple Sclerosis Society, an organization that is particularly close to our hearts as a member of the Digital Alchemy family was diagnosed with MS. We helped raise awareness and money for the National Multiple Sclerosis Society in 2016 by participating in events such as muckfestMS and 2016 Walk MS: Fort Worth. Learn more about multiple sclerosis here.
Formed one of the first hospitality eCRM companies
Developed email marketing system based on specific user characteristics
Developed one of the first HTML survey systems, tracked open rates and click-throughs
Released first customer access CRM portal
First hospitality-specific mobile optimization
Designed system to generate in any language to reach a global audience
Developed first on-property email system, score-based review submission system
Released breakthrough suite of hospitality-specific mobile applications
Designed and developed full spa-specific CRM suite
Launched self-service campaign tool
Chief Executive Officer & Founder
“It is always the right time to do the right thing.” – Martin Luther King
Otherwise known as “The Big Cheese” and the Green Bay Packer’s No. 1 Fan, Don saw a need and fulfilled it, creating the first true CRM solution for hotels and spas in 1999. He has used his 35+ years of technical expertise and 20+ years of hospitality industry experience to lead Team DA into the forefront of the hospitality email marketing industry.
Fun Fact: If Don could have invented anything, it would have been the Lunar Lander.
Vice President & Founding Partner
“It’s amazing what can be accomplished if you don’t care who gets the credit.”
After discovering that being a rock star wasn’t all it was cracked up to be, Wayne teamed up with CEO Don Hay and embarked on a career in software development. He is passionate about technology and is amazed at its continuous evolution—every day is truly a new day. Wayne is DA’s master problem solver and enjoys helping the team create innovative solutions for its customers.
Fun Fact: Wayne really was a rock star, and toured professionally for several years after high school.
Founding Partner & Investor Relations
Founding Partner Steve Haber brings a wealth of knowledge and is a true visionary. A life-long athlete and businessman, Steve developed the Bollé® brand of sport sunglasses and goggles in the early eighties. After taking his company public in 1995, he set out to pursue his lifelong passions: fishing, skiing and golf. In early 2005 Steve saw the need for an eyewear company devoted to the polarized segment, and decided it was time to get back into the business and founded HaberVision.com.
Chief Information Officer
“It’s not that we use technology, we live technology.” – Godfrey Reggio
Rob has been a technology innovator since he was 15 years old. He created the heart and soul of Digital Alchemy—the customer service portal—as well as the web and database application framework adopted by Digital Alchemy.
Fun Fact: Rob’s most fulfilling accomplishment was retraining those working on legacy technology to be current and employed.
Vice President– Business Operations
“Sometimes life hits you in the head with a brick. Don’t lose faith.” – Steve Jobs
Working her way from account manager to VP of Operations, Stephanie has done it all and is Operations’ “mama bear.” She is passionate about ensuring that her department produces beautiful CRMs and email campaigns while providing stellar customer service.
Fun Fact: Contrary to her vibrant workplace presence, Stephanie is actually quite shy and prefers to spend her quiet time (which she doesn’t have a lot of) reading a good book.
Vice President–Sales and Marketing
“Those who are faithful with little, will be faithful with much.”
Jasmine conquered the spa CRM market by building and nurturing Digital Alchemy’s spa sales program. Now she is conquering the Americas one hotel at a time as Digital Alchemy’s VP of sales in the western hemisphere.
Fun Fact: Jasmine enjoys spending time outdoors in her hot pink kayak.
Vice President–EMEA, APAC
“Success happens when preparation meets opportunity.” – Boris Becker
A hospitality veteran and frequent featured speaker at industry events, Nigel opened Digital Alchemy’s first international office in London. He enjoys providing Digital Alchemy’s customers with a competitive advantage that can help them advance the success of their businesses.
Fun Fact: Nigel once backpacked around the U.S., covering 11,600 miles in six weeks.
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Interested in exploring job opportunities with Digital Alchemy? Please email your resume to email@example.com
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”The Amway Grand Plaza is a respected destination with high standards across all areas of its business. Digital Alchemy maintains these standards with attractive, dynamic 2-way mobile messaging on one integrated platform tailored to address guest requests and gather feedback. Our communications are personalized to satisfy guest requirements with instant service while freeing up hotel staff.”
Director of Revenue Management
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