Nemacolin Woodlands Resort Taps Digital Alchemy for Personalized Online Guest Services
Nemacolin Builds Online Guest Relationships with Digital Alchemy’s Suite of Custom Communication Tools
August 12, 2015 – Digital Alchemy, the leading provider of hospitality Customer Relationship Management, guest communications, and email marketing for hotels, announced Nemacolin Woodlands Resort, situated on 2,000 acres between Pittsburgh, PA and Baltimore, MD implemented its suite of online guest communication and digital marketing tools for hotels. Digital Alchemy drives revenue through dynamic personalized 2-way mobile messaging, guest communication, marketing, and guest feedback. Click here for information on Digital Alchemy.
“We implemented Digital Alchemy in June and are blown away by the company’s professional services and the quality of their email programs,” said Ashli Mazer, director of marketing and PR for Nemacolin Woodlands Resort. “Customer service is the basis of everything we do at Nemacolin. Digital Alchemy’s programs and solutions please guests with instant service and free hotel staff to focus on other duties. Customer service is huge for us. Digital Alchemy’s email solutions enable us to connect with guests personally to offer amenities, respond to requests, and build stronger relationships.” Nemacolin uses Digital Alchemy’s pre-arrival Confirmations, VIP welcome acknowledgements, post departure Thank You messages, and Guest Satisfaction Surveys.
‘Digital Alchemy exceeded our expectations’
“Nemacolin employs Digital Alchemy’s eSurveys to personally connect with guests after they depart. If there was an issue during their stay, we fix it before it gets to TripAdvisor. The guest stay information within Digital Alchemy’s eCustomer Service Portal helps us better understand and serve our guests,” said Mazer. “Digital Alchemy is the perfect partner for us. If a guest cancels his or her reservation, the system also asks our guests via email why they changed their plans. This supports our personalized service focus and builds guest knowledge. We also ask cancelled guests if they have considered another property, and why. This allows us to analyze our comp set. We selected Digital Alchemy because we knew they could provide the marketing and online services we wanted. They exceeded our expectations.”
Digital Alchemy eSurveys enhance Nemacolin guest service
“Digital Alchemy produces and supports 100% of its clients’ custom email designs. We professionally develop each property’s production requirements in our offices based on an in-depth understanding of our customers’ needs,” said Shannon Bedard, vice president of business development and founding partner.
About Digital Alchemy
Digital Alchemy, based in Ft. Worth, Texas, is the leader in Customer Relationship Management (CRM) and email marketing solutions that increase revenue. Clients include boutique hotels, Four-and Five-Star properties, branded hotels, and spas. Digital Alchemy guarantees its data-centric marketing solutions and campaigns will deliver at least 400% ROI.
Founded in 1999, Digital Alchemy pioneered virtually every email-based concept used in the hospitality industry. Its email templates are mobile-optimized and the company offers the industry’s first Facebook-email integration to attract guests. Digital Alchemy provides dynamic 2-way mobile messaging on one integrated platform and creates clients’ email designs in-house to free staff for other activities. To verify results for clients the company delivers accurate real-time campaign revenue reporting. Digital Alchemy continuously innovates new solutions that include integrated spa CRM functionality.